Meet Your GenWealth Family
Getting to know you and your retirement goals will help us build a solid relationship. And we want you to know us as well! Here is our team and what we’re all about.
Manuel (Manny) Negron
Founder / Licensed Insurance Agent
Manuel Negron, (Manny) has more than 18 years of experience in financial services. He founded GenWealth Advisory Group in 2007 to help those in or nearing retirement with insurance planning. Manny established GenWealth with the foundational understanding that no two people or families are the same. Therefore, every financial plan developed must be unique to every individual and family we meet with.
Manny is a Registered Investment Advisor and a partner of M2 Financial LLC. Manny’s knowledge and insights have been featured on CNBC, USA Today. His passion centers around coaching others to help them reach their full potential. His professional knowledge focuses on key retirement areas including Social Security planning and helping clients better understand the retirement process.
“When people share their goals and aspirations with us, it’s a very personal experience that we take seriously,” Manny says. “We have a single responsibility to listen and create unique plans to help our clients reach their goals. Period. At that point, they’re not clients anymore — they’ve become family to us.”
A proud native of Puerto Rico, Manny values family above all else. Having experienced different qualities of life and having lived among different cultures, there’s always been one constant in his life: family. In pursuit of better opportunities for their children, Manny’s parents relocated to Utah in the mid-1980s.
Manny has lived in South Jordan, Utah, for more than 30 years and married his high school sweetheart, Becky, in 1999. They have three children, Easton, Ainsley, and Lincoln, and a three-pound Yorkie named Stella. In his spare time, he loves to watch his children play sports and also enjoys traveling with Becky.
Randy Swartwood
Licensed Insurance Agent
“Ask yourself how you will spend your time in retirement and look for opportunities to serve or contribute in ways you have not had time for during your working years.”
Randy brings our clients a career of experience in financial services, business and health care-related fields. In addition to his knowledge and expertise, Randy relies on the value of personal communication to help clients achieve their goals, using his abilities to listen intently, comprehend others' needs, and develop strategies to help someone cross over into retirement.
Randy received his MBA from National University in Irvine, California, in 1985. His early career was spent in the related field of health care, and he worked for Fortune 500 organizations for 20 years. He also began a startup operation supporting seniors to qualify for Medicare and Medicaid and related insurance to meet their health care needs.
Randy joined GenWealth in 2022 and is a Registered Investment Advisor and a partner of M2 Financial LLC. He is proud to be working with this small but close and wonderfully talented team. He meets with people just like him who are nearing a crossroads as they move into retirement and have no idea where to start, or if it can be done. Randy enjoys serving as a guide through the process.
Randy has lived in South Jordan for 13 years with his wife. They have three kids, all married, and now say they have six kids since the spouses have lovingly lost their “in-law” titles. In his free time, Randy enjoys family time, exercise, yard work, and teaching Sunday School.
Michele Olsen
Licensed Insurance Agent
A financial services veteran since 2015, Michele has played several key roles at GenWealth, including director of first impressions, payroll, new business, and office manager and now as a licensed insurance agent. She dedicates her time to helping clients identify and achieve their retirement goals, allowing her to develop strategies that ensure they enjoy the retirement they deserve.
Michele and her team also play a critical role in our Right-Track Retirement™ process. She holds licenses in Medicare, life, and health insurance. She also is a Registered Investment Advisor and a partner of M2 Financial LLC. Michele excels in providing clients with personalized advice and health care solutions.
Michele lives in Salt Lake City where she is happily married to her high school sweetheart, Brett. Together, they have four children — including her daughter, Paige, who works alongside her here at GenWealth! When she’s away from the office, Michele loves time with her kids, her dog, and family time outdoors or at their cabin away from it all.
